Drink More Merlot
Starting off with this 2018 Merlot from Columbia. Some people are averse to giant wineries, and here’s why that can be a mistake: They have
May 2, 2024
April Reddout has worked in the Washington wine industry since 2008, opening and managing successful tasting rooms, plus establishing and directing the wine program at the Walter Clore Center. She holds a Master’s Degree in Management and Leadership and operates Reddout Wine Consulting, helping wineries sell more wine by improving DTC and Hospitality operations.
Every winery can improve their marketing, hospitality, or operations departments. I can take you from “good” to “great”.
Let’s evaluate your marketing, hospitality and events programs. We will build on what is working and fix what is missing.
Now offering pre-recorded trainings that you can use as part of your onboarding process or training refreshers.
A robust wine club is the sign of a healthy business and right now consumers are quitting clubs and not joining others. Let’s talk about some strategies that could boost retention!
Leadership matters! I offer owner coaching and team trainings. Invest in your team and you will see the return in sales and club conversions.
Team trainings topics:
Have you ever wondered what happens in your tasting room while you are away? I offer secret shopper audits – I will visit and put your team’s skills to the test. Let’s find out what opportunities are awaiting development!
If your club has grown to the point of needing a manager, but you aren’t ready to hire a F/T person, consider outsourcing to me as a bridge to the next step
Welcome to my blog, where I’ll publish thoughts about wine (and maybe hospitality or the lack thereof?) Here’s what you can expect:
Starting off with this 2018 Merlot from Columbia. Some people are averse to giant wineries, and here’s why that can be a mistake: They have
Download the Podcast Here!
In this issue I share Winemaker Ellie Zeron’s path to wine from Venezuela to Red Mountain. Sign up to stay informed about recent competitions and
Thank you, Emily Bagott, @UnboxedwithEKB, for asking me to present to Eta Sigma Delta. What a fun and engaging group! When the students are in
Looking for a new wine-related podcast? Interested in getting a job in a tasting room for fun? Check out Wine Heretics with Jack Costa. https://podbay.fm/p/the-wine-heretics-podcast.
Another successful WineVit conference! I had the pleasure of being on a panel who presented tips and strategies about successful newsletters, social media campaigns and
The debut issue of Great Northwest Wine Magazine is available in print and online. Sign up to stay informed about recent competitions and what’s happening
Food for thought with a trigger warning – I’m sharing things I’ve heard winery owners say about their pandemic pivots. While it was maddening and
I was asked to host a blind tasting event for WSU E&V students, held at the Clore Center and hosted by Byron Marlowe, Ph.D., leader